Why You Should Use Social Media For Your Swimming Pool
A critical component of a successful swimming pool is a strong marketing strategy. You want to entice individuals to visit your pool. You want to make your swimming pool appealing and exciting. While there are dozens of marketing strategies you could try, one that you should never overlook is social media.
Here are five reasons why your swimming pool needs a strong social media channel.
1. That’s Where Your Patrons Spend Their Time
If you want to reach individuals of all ages, social media should be your first stop. The average person spends 2 hours and 22 minutes on social media and messaging apps every single day. Approximately 72% of teenagers report using Instagram, for example, and 35% of adults use the social platform every day as well. By building a strong marketing campaign on social media, you will be able to reach these individuals on a daily basis.
2. It Gives You a Chance to Connect With Your Guests
Social media gives you a chance to connect and engage directly with your patrons. If they make comments, ask questions, voice concerns, etc., this provides a way to respond to them quickly. Statistics show that 71% of customers who have a good experience on social media are more likely to refer the business to others and 63% of customers actually expect companies to offer excellent customer service via their social media channels.
3. It’s a Simple Way to Build Brand Awareness
Social media is a terrific way to promote your swimming pool and gain more online exposure. You can also use your social media channels to direct more traffic to your website.
4. It’s a Simple Way to Spread the Word
Are you hiring and currently looking for more lifeguards? Is the deadline for swimming lesson registration coming up? Will your swimming pool be closed for maintenance? Your social media channels are a terrific way to spread the news about these events. Post on your swimming pool’s pages and encourage your employees to share the post on their own channels as well. You may also offer giveaways to individuals who share the post or comment. This is a great way to increase engagement.
5. It is Inexpensive
Social media is effective. By posting the right content and working to build your channels, you will see an increase of patrons to your swimming pool. However, you don’t have to pay a fortune to enjoy an increase in leads. Social media is a cost-effective strategy. Compared to other forms of marketing such as direct mail or even radio ads, you can save more than $54 for every thousand impressions.
Social media can be one of your greatest tools for improving your swimming pool. When combined with powerful applications like DigiQuatics to organize and streamline your swimming pool, you will achieve success.
DigiQuatics is a simple tool that aquatics facilities can use to modernize their operation. Visit www.digiquatics.com to learn more.